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Wisconsin History Unlocked Store

Wisconsin HistoryUnlocked

Wisconsin History Unlocked explores the events, people, and places that shaped the great state of Wisconsin. Discover stories in minutes, from short-form videos to full-length podcasts.

Explore Wisconsin HistoryListen to the PodcastShop the Store
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Now Open

The Wisconsin History Unlocked Store

Vintage reproductions of brewery labels, factory marks, old signage, and advertisements from historic Wisconsin companies, printed on everyday items.

Shop · Wis.WatchesTimepiecesShop Watches→Timepieces from historic Wisconsin companies. Shop · Wis.MugsReprinted labelsShop Mugs→Designs reprinted from the labels of historic Wisconsin companies. Shop · Wis.Whiskey GlassesBrewery marksShop Whiskey Glasses→Etched with marks from Wisconsin breweries.
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From the Archives

Featured Wisconsin Stories

A small mix of Wisconsin stories spanning towns, events, and people.

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The Podcast

Wisconsin History Unlocked Podcast

A podcast exploring the Wisconsin people, places, and events that shaped our state’s history. Every episode features a guest — a local historian, author, museum curator, or everyday Wisconsin resident — who brings their knowledge and passion to the conversation.

All Episodes
Latest Episode

The History of the Pabst Mansion

Jocelyn Slocum, Museum Director of the Pabst Mansion

In this episode of Wisconsin History Unlocked, we’re joined by Jocelyn Slocum, Museum Director of the Pabst Mansion, to explore the history of the Pabst family, the construction and grandeur of their Milwaukee home, and the remarkable efforts to preserve it for future generations.

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