The Wisconsin History Unlocked store is now live! Shop the Store →
Short-Form Video
1987

The History of Cheeseheads

The foam Cheesehead hat was born in 1987 when Milwaukee's Ralph Bruno carved one out of his mother's couch cushion. Learn how an insult from rival fans turned into Wisconsin's proudest symbol.

Guest

Watch the story

TikTok Instagram Facebook YouTube Spotify Apple Podcasts